On August 12, 2009, Jet Blue announced its “All You Can Jet” promotion, where travelers can fly as much as they want in the month of September for only $599. The next day, friends Joe DiNardo and Clark Dever hatched a plan to quit their day jobs and take full advantage of the opportunity. The catch? They would only allow themselves 12 hours to spend in each city.

Naming the project “Twelve Hours in a City,” the duo chronicled their journey online through their website, Facebook page and Twitter profiles. One month, 30 cities, and thousands of followers later, DiNardo and Dever garnered coverage in local and national media, including TIME Magazine, CNN, MSNBC, CNN News, USA Today and ABC World News Tonight, among many others.

Join us on September 9 as Twelve Hours in a City co-creator Joe DiNardo takes us through the project from conception to execution. Learn how he used social media to spread the word of his travels, gain followers and attract the attention of media outlets everywhere.

Joe DiNardo's bio:
Joe DiNardo created Twelve Hours in a City as a social media experiment to test media outreach strategies and community building theories. Before the project, he was the vice president of marketing for Counsel Financial Services and its sister company, Plaintiff Support Services, where he contributed to a portfolio growth of over $150 million. He is a 2006 graduate of the University at Buffalo, where he majored in Business Administration.