What does it take to build a movement of loud and proud brand ambassadors? More social media applications? Faster technology? Geno Church teaches you the seven lessons on how your brand can build and grow a movement, starting with how to treat people like fans, not customers, and how to allow your fans to share brand ownership. Learn the difference between a movement and a campaign, as well as how to measure ROI. Hear about word-of-mouth case studies, including the Fiskars Brands' “Fiskateers” movement, which now has more than 5,000 members worldwide, and the Effie award-winning Rage Against the Haze youth anti-smoking initiative, which has more than 7,000 active teenagers involved despite a complete state program budget elimination.

You will learn how to:

• Turn product conversations into passion conversations.
• Build and grow a word-of-mouth movement.
• Encourage your customers to be brand ambassadors.
• Measure word-of-mouth ROI.
• Allow your fans to share brand ownership.

About the Speaker

Geno Church, Brains on Fire’s word-of-mouth inspiration officer, is responsible for developing word-of-mouth, buzz, viral and evangelism strategies for the agency’s clients. In his 14+ years with Brains On Fire, Geno has helped build word-of-mouth into the identities of brands including Fiskars Brands, the American Booksellers Association, Rawlings Sporting Goods, and Rage Against the Haze (South Carolina’s youth-led antitobacco movement). Geno has been recognized as a thought leader in both the identity and word-of-mouth realms, and has received awards from numerous organizations, including the 2008 Effie awards and the 2006 Word of Mouth Marketing Association WOMMIE Awards.